NAK Katsiberis, one of the leading brokerage firms in the insurance sector, has launched its new comprehensive corporate identity. For eight decades, the company has been steadily growing and simultaneously contributing to developments in business insurance.. This repositioning was designed to reflect the new strategic plan for its expansion and growth, as well as to highlight the upgraded role the company plays for its clients This role goes beyond the narrow scope of a broker, establishing NAK Katsiberis as a leading risk management consultant and a strategic partner with a crucial role in its clients’ development. Visually, the new company logo stands out with a modern font and a new color palette based on shades of blue, the color of security and reliability. Dynamic forms with a diagonal upward line symbolizing the positive trajectory that NAK Katsiberis always envisions for itself and its clients. Verbally, the new description “STRATEGIC INSURANCE CONSULTANCY” has been added to the logo, signaling its now expanded role. A new corporate narrative accompanies the design identity, focusing on the company’s mission and values (Ethics, Reliability, Innovation, Expertise, Strategic Partnership with its clients). The overall philosophy and positioning are encapsulated in the motto that signs the new brand identity: “To protect is to empower.” Το repositioning της NAK Katsiberis δηλώνει με σύγχρονη ματιά και αυτοπεποίθηση το όραμά της. The repositioning of NAK Katsiberis expresses its vision with a modern perspective and confidence: to play an increasingly prominent role in the insurance market, contributing to a better future for everyone—the businesses it serves, the industry, and society.